We are a sponsorship marketing agency
Magic City Analytics understands that people crave experiences. Today’s consumer doesn’t want to simply be advertised to. Rather, they flock to places and events where their friends will be, and where they can, simply, have fun.
When that fun increases brand awareness and loyalty, it is effective marketing. When that fun increases brand awareness and loyalty while enriching the lives of others, that’s a powerful force within a community.
Magic City Analytics specializes in creating relationships between sponsors and the communities in which they desire to make an impact. We use data to determine the optimal sponsors to partner in engagement efforts, and then employ our marketing expertise to activate the campaigns surrounding those sponsorship engagements. Our team crafts unforgettable events that mixes sense of purpose and smart integration of sponsorship presence. We have produced festivals, art installations, game shows, and unique civic engagement occasions that leave our participants begging for more. Our work produces results that significantly increase return on investment on marketing expenditures, and measures custom performance objectives that we determine, along with our clients, are most appropriate for each campaign.
The Art of Data Science:
Guiding Brands to Marketing Zen
At the core of Kanban lies a paradox: by limiting the amount of work we do, we become more productive. Kanban allows us to gain a better understanding of our workflow, reduce waste from multitasking and context switching, expose operational inefficiencies, and stimulate collaboration.
Wabi-Sabi is about being real, acknowledging that nothing is perfect, and using imperfections as a way to forge deeper, more genuine, and more authentic relationships. Wabi-Sabi does not mean aim for imperfection, but rather accept it as a part of the human condition--a common ground between brands and audiences.
Kaizen--a comprehensive approach to operations that systematically seeks to achieve small, incremental changes in processes in order to improve efficiency and quality--is the difference between sporadic success and sustainable, compounding success.
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Sponsorship marketing isn’t for everyone. Magic City Analytics is. No matter the client, problem, or opportunity, we deliver comprehensive, robust, and effective solutions.